Monday, 19 September 2011

B2B Marketers Are Getting it All Wrong

Recently, I was introduced to Sharon Drew Morgen, an Austin-based, marketing veteran and NY Times best-selling author who created a buyer-centric sales and marketing model long before those of us in the demand generation discipline started teaching the process. Sharon...

Source: http://www.theinnovativemarketer.com/2011/08/wrong.html

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